Кейс LEGO Group: как новогодняя реклама бренда впервые зазвучала по-русски

Кейс LEGO Group: как новогодняя реклама бренда впервые зазвучала по-русски

Anonymous • 26 January 2022 • External Case Study
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Рассказываем, как адаптировали легендарную песню Queen “Don’t stop me now”, тестировали TrueView In-Stream на YouTube — и каких результатов добились.
   

Link to case study:

https://www.cossa.ru/cases/299794/

Result: VTR 30-секундного ролика составил 41% при бенчмарке в 33%

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