Hello world! We are the internal media buying team of PP Profitov Partners.
Flooding traffic through PWA applications is gaining more and more popularity. We also actively use this tool, and in this case we want to talk about the spill on the Cashalot offer with the help of PWA from PWA. Market.
- Source: TikTok
- Geo: Italy
- Affiliate Program: Profitov Partners
- Offer: Cashalot
- Offer Type: Public
- Payment Model: CPA
- CPA: $150 per deposit
- Low tide period: 2/16/2022-20/02/2022
- Spent: $3,310
- Revenue: $9,750
- Profit: $6,440
- ROI: 195%
In total, about 25 agency offices were involved in this offer. Expenses for offices from the total spend amounted to approximately 15%. Offices were taken from the Gorgon. Domains and app designs were inside the PWA itself (not included in costs).
The open rate for each cabinet was from $80 to $250. After the launch and approval of the advertising campaign, 4-5 clones of the ad group were immediately created. Next, we turned off ad groups with low CTR and focused on the cost of the installation.
As a rule, TikTok creatives do not last long, so a new creative was prepared for each launch. We tried to focus on emotions. The cost was about $4 per piece (not included in the costs).
We want to note that PWA Market has a self-branding feature, PWA. For applications, you can upload your own design, or choose from a dozen suitable templates. Under the offer from Cashalot, we settled on the following application:
PWA.Market also has a cool feature in the form of flexible settings for push notifications. Push notifications can be sent either according to a schedule (at a certain time and date) or according to events (after an installation, reg or action). We mainly set up event pushes for install and reg. The title and text were invented by ourselves in accordance with the GEO. The cost of images for push notifications turned out to be minimal (not included in the costs).
In general, push notifications have a strong effect on the conversion rate. After the installation, the user is as loyal to the application as possible, and push notifications will only push him to take the next targeted step. Below are examples of some of the pushes we used after the install and registration.
Upon installation
5 minutes after installation:
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Bonus di benvenuto!
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Vai all'app per aumentare il tuo saldo.
30 minutes after installation:
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Manca solo un passo per ottenere i soldi!
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Registrati nell'app e ricevi bonus di benvenuto sul tuo account.
Upon registration
Five minutes after registration:
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Aumenta il tuo deposito!
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Percentuale aggiuntiva - Bonus per il rifornimento dell'account!
30 minutes after registration:
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Bonus per reintegrare il saldo!
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Più grande è il deposito, più comodo è il gioco, deposita metà, aggiungiamo il resto.
We have a lot of experience in arbitrage, so we note that cabinets on PWA wait much longer than on webview applications. Opening on some accounts in PWA reached $250 from one account. While on webview, on average, it turned out to turn from $70 to $100.
In general, the data turned out like this:
- 65 deposits;
- 694 registrations;
- Install2reg: 1:2.5;
- Reg2dep: 1:11.
The default TikTok pixel was used for tracking. Below is an example of the statistics of one of the cabs. After they started pouring through PWA, the curve went up sharply.
Conclusion
After working with PWA.Market, we can safely say that this is a good alternative to webview, especially if you do not have a single application that passes moderation. Now we continue to test different GEOs using pure PWA. By the way, we recently found a promotional code for this PWA. When you enter pwamar2022, they give you a second PWA for free. All worthy bays to the bourgeoisie!
