Case of reputation management and Social Media from a tea brand. This also applies to RTM (Real Time Marketing). Recently, one user, apparently taking an active life position on the gap between rich/poor, tweeted, noting the brand of tea.
— Yorkshire Tea (@YorkshireTea) February 25, 2020
Sue, you're shouting at tea.
Please do look after yourself and try to be kind to others. We're going to mute you now.
The brand answered her in a cruel parental role. With his tweet, he’s called “put in place.” This is not what is taught in traditional books on how to maintain a brand account on social networks.
The response from the Yorkshire Tea brand has garnered over 60,000 likes from Twitter users.
Users draw conclusions about this case study:
