PPC Case Study Lowering CPA and Increasing Conversions

PPC Case Study Lowering CPA and Increasing Conversions
Here is the PPC Case Study using Google Ads to lower the CPA (Cost Per Acquisition) and Increase Conversions for my client. The mixture of optimizations included brand vs non brand, exact and broad match modifier, A/B ad copy testing, Day of Week Bidding, and in-market audiences.