The American market for SEO services is probably the most promising niche for earning money. This statement is especially true for specialists from Russia and Ukraine. A web resource written in English can generate a good income, and the profit will be received 24/7. And search engine promotion helps to make it so almost without investment, getting regular foreign customers almost for nothing.
This is exactly what the owner of a web project dedicated to the interior design of houses wanted to achieve with the help of the Buylink team. Before that, we tried to promote the domain, but aggressively, which made our work much more difficult. After two and a half months, we received an increase in backlinks to 573, and all of them were placed on top sites. The number of visitors, in turn, increased to 333 people per month.
Indicators of the customer's site before contacting Builink
Date October 27, 2018-region United States of America
Project: information web resource in English in a certain niche-house design.
Goal: get a boost of backlinks from top sites, increase your search space and get targeted visitors.
Promotion period: 2.5 months
Features: up to this time, the web project was promoted by runs and aggressive methods. In addition, our task was to carefully increase the number of backlinks, so as not to fall under the filters of search engines.
Results: monthly traffic increased by 300 users, the number of backlinks increased by 570 units, avoiding falling under search engine filters, getting to the first lines of search results for key queries.
Websites dedicated to interior design are popular due to the fact that they can be monetized by a lot of methods. There are a lot of partners in the type of SRA (ang. "pay per click") that pay users for some activity that people perform on the customer's resource. Google AdSense pays dearly for such clicks, which allows owners of information-oriented sites to make a profit even with relatively low traffic (about 500-800 users per month).
But it's pretty hard to compete in this niche. And knowing the volume of the American market and the dominance of giant projects, it is not easy to get into the top search results. But we solved this problem through the customer's website, which has a monthly attendance of 172 people at the end of October 2018.
Organic traffic around the world on the date of the situation measurement
Until now, the site was promoted through runs, and cave methods of promotion were also used. This strategy gave a slight increase in traffic, provide the site with a hundred backlinks and raise the project to 2-3 pages in the search engine results.
But, the main problem was that over time, these methods lost their effectiveness. In addition, their further use could cause the site to fall under filters, which means a significant slice of visitors ' clicks. Therefore, it was necessary to come up with a unique strategy, taking into account the chips of the US market.
Nuances of promoting infoprojects in America
The American market is probably the most profitable of all. Here, the relationship between the seller and the buyer is protected by consumer law, because people calmly make purchases in online stores.
The situation is exactly the same with information products - users calmly read publications and use new knowledge.
I would like to highlight the key advantages of interior design web projects created for American users:
endless traffic growth;
the level of income from English-language sites is ten times higher than from a site in another language;
lots of ways to monetize;
diversification of profit sources.
But there is one BUT! This is a huge competition.
However, if you still dare to do your own website promotion for high-frequency search queries, at first you will need to invest tens of thousands of dollars. But there are also enough competitors, and they do not sit idly by. Therefore, it is necessary to find new methods of work, new ways of writing content and ways of promotion.
3 chips when promoting the site in America
Russian Russian-speaking users act calmly on the Internet: they know what the target audience wants, they constantly use search engines and sites that are popular among the Russian audience. With English-language sites, everything is different. There is fierce competition. That's why they create them with caution. After all, it is quite difficult to break into the US market.
Our company is not the first year engaged in search engine promotion of web projects in America. Therefore, working with this customer, we have resorted to the use of three main features. This allowed us to use our finances correctly and optimize the process of increasing the volume of backlinks.
Search engines are the first key feature. Russian SEOs used to work with Google and Yandex. But this is not enough in America. Here you should also take into account the world's Internet search giants such as Bing and Google. However, it is worth remembering about such popular sites as Amazon, Google and others.
Content is a way to get natural backlinks. Americans are not interested in purchased backlinks, they are interested in them in their natural form. Interesting and useful content that gives answers to questions can easily go viral, attracting a lot of users and backlinks.
Social networks-getting targeted visitors and diluting the reference array. Links from forums and social networks have a mediocre effect on the ranking of site positions in Google.
When creating content, you should consider ways to repost it in social networks. For example, make ratings and write guides. Fill articles with small tips that visitors can easily take to their wall later.
Why did we give preference to search engine optimization of the site?
Contextual advertising really attracts targeted visitors. The correct settings of the advertising campaign will soon bring income to the owners of commercial sites. But in our case, we were dealing with an information site in English, which published interesting articles to visitors free of charge.
SEO promotion made it possible to get targeted visitors and get an effective base for the long term. As a result, we received backlinks from 126 domains in two and a half months.
Perhaps some people will consider these achievements to be nothing, but these backlinks allowed us to promote many pages to the top of search queries. And then they will gain weight, promoting the site to the leaders of search queries, even on high-frequency parameters. After completing the main body of work, we have already felt an increase in the volume of recommendations from top sites.
We have been promoting websites for almost a decade. And during this period we identified the key advantages of CEOS:
Long-playing result. Correct tactics and rejection of cave methods help the project to take a leading position in search engines. Users themselves will come back to the site again and again, at no additional cost.
Increasing the level of trust. Contextual advertising can be annoying and does not meet the requirements of visitors. And when they themselves search for and find answers to the questions posed, the level of trust in such a site increases at times.
The minimum price promotion. Basically, advertising methods are based on the principle of "no money - no product". Therefore, you must pay for constant attraction of visitors. It doesn't matter how much you invested. The CEO does not depend on this, and the effect is long-lasting. We promoted an information site from a certain niche. And our goal was to increase the reference mass. And it would have produced results in the future. Thus, search engine optimization would lead the site to the top of search queries and bring visitors to the site even when the main body of work would have already been completed.
Steps to promote the site in the US market
The site already contained useful thematic publications. They occupied a place in the search results after the third page, bringing 150-170 people to the site every day. Thanks to the presence of an excellent base and concentration purely on external promotion, we came to the goal quite quickly.
Our tactics were based on the " three whales":
Technical part. We have investigated your competitors, and then removed the pages low quality. A modern design was also installed, and this had a good effect on behavioral factors. In addition, the site has been accelerated through the use of proven plugins.
The update of the semantic core. The semantic core is the Foundation of an information resource. We had to act to improve current search queries. This is why the semantic core was updated and cleared of unnecessary keywords.
External promotion. We created a tactic focused on one proven method of promotion. PBN made it possible to rapidly increase the volume of backlinks and avoid the disfavor of search engines in the form of filters.
A special place was given to external promotion. Google struggles with buying backlinks as much as possible, refining algorithms and filtering the culprits. Therefore, we gradually increased the volume of backlinks, trying to make them different by type.
PBN links are the most effective method of site search promotion.
Private Blog Network is a private Association of sites. The Internet they are known under the term satellite sites. With their help, they increase the volume of backlinks on promoted web projects.
Why did we choose PBN promotion?
Possibility of SEO control.
A private network allows you to control search engine optimization. By increasing the volume of backlinks in this way, we could do different checks, tests, using a lot of anchors.
Loyalty from search engines.
Among our satellites, there are quite a lot of trust sites with high indicators. Backlinks from such sites raised the level of authority of the project in the face of search engines, and accelerated its rise to the top of search results.
Save money on outreach.
The use of this method of link building involves interaction with colleagues in blogging, in order to increase the volume of mentions of a personal site. But we need to find the time and money to search for and communicate with bloggers, buy and create publications, and work systematically to improve relations.
As for the use of PBN, it significantly accelerated the work, saving the customer's finances.
Working on increasing the link weight of the site had to work very carefully, so as not to fall under the suspicion of search engines and not be under the filters. Working out tactics while taking into account the peculiarities of the US market and the chosen method of link building helped to minimize risks.
In order to protect the Private Blog Network we did this:
used domains with an impeccable reputation;
we chose the optimal number of backlinks-15 (10-from articles, 5-from main pages);
we purchased crowd links in the amount of 50 pieces.
However, many had one drawback - an inflated price. If you search for such recommendations alone and work with unknown networks, you really have to pay a lot. At Buylink, we prefer to use low-cost links that improve our position in search engines. Next, we provide evidence of the truth of our words...
After 2.5 months, we managed to raise both the quality and quantity of the project's reference weight in the interior design category, minimize the risk of falling under search engine filters,and achieve an increase in traffic.
We worked with a domain that was promoted earlier in the cave. This would lead to the fact that the site would fall under the sanctions of search engines, dropped out of the issue and lost visitors. To avoid this, we quickly created a new tactic, focusing on effective ways of external promotion-PNB links.
And these actions were effective. So, if on 27.10.2018 the site was located on 2-3 pages for some search queries, then after 2.5 months it occupied the leading positions in midrange and lowrange queries. We managed to increase the reference mass to 573 backlinks from venerable websites. Organic traffic as of 4.02.2019 amounted to 573 monthly users.
Updates from 24.03.2019
In addition, it is worth remembering that we had to work with an American site. And the US market is the largest in the world. Nevertheless, in a highly competitive environment, the customer's project is showing growth. After 1.5 months, the traffic increased to 637 users. And the site for a number of search queries was fixed on the first page and even got into the top five.
Updates from 05.04.2019
How do I promote a website in the United States?
You can use targeted advertising. The increase in traffic in this case will be noticeable in a couple of days, but it will decrease immediately after the end of advertising.
As for search engine optimization, it will lead users to the site for a long time. There are even sites that remain search results leaders for many years. The increase in the number of backlinks has a beneficial effect on increasing positions. In the future, you will be able to attract targeted visitors without financial investments.
The American market is characterized by a high level of competition. And the Buylink team will help you overcome it successfully. We have been successfully promoting websites for ten years. At the same time, we work in proven ways that do not harm the project. And you can always contact us for help. We will consult, we will give answers to the questions will create the tactics and start working. And together we will get targeted visitors that can be perfectly monetized!
