Effective tips for creating a strategy for creating and promoting video content on Facebook
For many years, video content has held the palm of the championship in terms of efficiency in the Facebook network, showing excellent results in terms of communication, communication and overall impac
Fortunately, the technological advances of our time have greatly simplified the process of viewing video for modern users. Moreover, video has become a favorite type of content that allows you to instantly communicate, have fun, and advertise a product. This is especially valuable for those who know how to make high-quality videos, because they can be monetized in a lot of way
However, it is quite difficult to shoot high-quality video content for Facebook. It is much easier to do this, say on an iPhone, and then download it to the Internet from ther
Of course, sometimes, as they say, it's worth trying. However, you should only make such bold attempts if you are armed with a working strategy for promoting such video content on the Facebook platfor
And now, to the great joy of video content fans, Facebook recently revealed a number of secrets for promoting video content, looking back at succe
arts in full, a DIY arts and crafts page based in India
In Facebook Facebook Facebook Creator blog, a simple step-by-step example of page development using video content was posted. This example contains a number of useful tips for enthusiasts who want to try their luck when promoting their video content on the Facebook platfor
A little explanation from Faceboo
"The Art all The Way collective decided to focus on creating video content from the very beginning. By uploading new videos every day, the guys are betting on promotion and promotion through high-quality videos, entertaining users and drawing their attention to creative projects and art
Art is everywhere on Facebo
The main bases in this case were "consistency" and "quality". The video content created by the guys from Art All The Way is easy to understand, created in a consistent color palette, in a single presentation style. In addition, videos are uploaded regularly, on a clear schedule, and this guarantees their followers confidence in the stability of the appearance of fresh video conten
But many people often forget about these important details. And for good reason. After all, if you use video content as part of your Facebook marketing strategy, take the time to understand how you want your videos to look. Once you understand this, stick to the same color scheme when creating your video content, as well as the chosen style of presentatio
You may need to purchase a unique photo and audio material that will be used in the future when creating your video content. Or maybe you will have to create a personal mini-Studio, get a video camera and a tripod for it, in order to create an aesthetic coloring of your videos
Be consistent in this direction, and perhaps this will become your signature feature, your highlight. That's why it's worth your time, money, and effort. Plan everything in advance. Become the best in this busines
As a result, after creating their own video content, the art guys spent some time thinking about ways to monetize It through streaming advertising. This required shooting long videos in order to get the opportunity to place ads in the stream on Facebook. And these pages must have at least 10,000 subscribers, and the length of the video must reach at least three minutes. At the same time, they must have a total of more than 300,000 views with a duration of at least a minute each. And this is all over a two-month perio
These requirements forced the guys from Art All The Way to change their strategy once again. After all, there was a requirement for a specific time period for viewing videos, and now this component had to be taken into account when drawing up a promotion strategy. Of course, this innovation did not become an obstacle for marketers. On the contrary, it is an additional advantage that makes it easier to perform a long-term task, and can give you new ideas for promotion, even if streaming advertising is not your main goa
Facebook Opinio
"From the very beginning, the guys from Art All The Way used streaming advertising, they focused on the strategy of creating and downloading video content and put their videos in a clear framework
Functionaries from Facebook note that all video content created by the guys from Art All The Way consists of a sequence of already known components in a format according to this standar
full art logo
photo of the finished work with its name
list of materials used in its creation
step-by-step guide to making a job
final view of the completed work
This approach creates a sense of consistent action. This is extremely important both for the audience and from the point of view of repeatability of practice
Why do I need a strateg
Let's say your company has one content Manager. It makes your videos without having a clear strategy. Now imagine that he left your company. In this case, how will you work with video conten
Therefore, having a clear plan of action for creating video content like this, the guys from Art All The Way are free to work on promotion, ensuring its adaptability and continuit
They follow their strategy, which is unchangeable, and allows them to consistently achieve their goals. In addition, it allows you not to worry about newcomers in the team, and calmly teach them all the basics of work, without disrupting the proces
We can see an example of their successful work in the video belo
Of course, in this video work there are some elements of editing, according to the type of text on the display. However, we understand that we have a consistent, simple video that helps to popularize art on the expanses of Facebook, bringing the number of its followers to the mark of 3.4 million people
In addition to all this, the guys from Art All The Way, do not stop there, while developing their page in Instagra
"Here, the company also actively uploads video content, cutting videos to a uniform minute, as required by the algorithms of this platform. However, they manage to keep the training meaning of the videos, and keep the mission of the project"all The Way"
Well, an accessible and easy-to-understand way of submitting material provides subscribers with a lot of opportunitie
We have already mentioned that not all of these tips will be used by our readers when working with video content. However, if you want to make the most of its benefits in 2020, these tips will help you achieve the maximum effec
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