Today I would like to share a case from an office of NPPR.TEAM. It occured in December of 2019 and was one of the most lucrative experiences we underwent.
Briefly, we drove traffic from Facebook to Leadbit cpa network. Certainly, it is not all words to be said: during this campaign we gained more than 44k$ and got 181% of ROI. How did we so rapidly maximize profit? Read here attentively!
The guideline: how to boost traffic from Facebook
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The first advancements we made were new pre-landers:
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They got extraordinary ever changing lead forms. For every bit of promotional information we created unique designs: vertical buttons, horizontal banners. Even mini social surveys and quizzes!
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Also our campaign included self directing algorithm of the best matching calling codes. It's very convenient for our customers not to get lost in local prefixes. Moreover, these codes help our users not to confuse number forms with comment ones.
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To lessen risks of our clients to put invalid phone numbers into pre-lander forms we created an SMS warm up. Each actual and correctly typed number is always followed by a cute encouraging sms.
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The second major improvement was step by step traffic distribution. Our pre-lander statistics showed that many people visited our accounts much more than several times, but weren't impressed enough to go to Nutra site immediately. Therefore, in order to prompt people we created many pre-landers with different content. How did they work? After our accounts were visited firstly, we set down all user's cookies. Then, if conversion didn't enlarge, we showed the next pre-landers till they worked.
Our strategy consisted of...
Hundreds of generated accounts! As far as we had an advertising Facebook outlay limit of 50 dollars, we created a manifold of profiles with already filled cookies.
Fortunately, my team didn't need to register every profile by themselves: our close partners - AEZAKMI - made excellent soft for unical Api-s. Thanks to our common beta testing, the program registered dozens of users' pages just in a few minutes. This offer absolutely saved our time.
However, a total profile lifespan has become much shorter: if a blog works effectively for more than 3 days - it should be considered as a reliable and effective traffic source. What is interesting, the cost per lead didn't change at all - approximately 3-4$. That's great!
Trying new locations
Then we decided to keep working with Czech republic and to expand on Spain and Portugal. For these countries we used completely the same method as we had implemented working with traffic to Romania and Italy. Unexpectedly, these steps lead to contrast consequences: while Spain showed the amazing approval rate and overall cpl, Portugal definitely became our deadlock.
To sum up,
Conducting promotional campaigns has become much more difficult than previous times. However, our fully developed strategy of improving pre-landers let us raise overall ROI on 181%. All these amazing results have been reached only with technological enhancements, just imagine what fantastic effects we could produce from adding creatives.